Herald Group
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The Herald Group, LLC is a public affairs, strategic communications and advocacy consulting firm founded in September 2005 and located in Washington, D.C.
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[edit] Philosophy
According to its corporate webside, the firm views public affairs as "an integrated communications process that conditions the environment for business, legislative and political success." [1] It assists in the required "shaping of perceptions held among key political decision makers, business leaders and the public on a variety issues" and leverages its "network of relationships among today’s key decision makers and the media" on behalf of clients." [2]
The firm counsels that it is "imperative to positively influence potential legislative and regulatory outcomes." To do this a company must:
- define the issue
- recruit critical allies
- reach the right people
- communicate the most effective message.
It uses the "tools and tactics of a modern campaign." It specializes in "making complex issues understandable and politically potent." [3]
[edit] Founding partners
[edit] Taylor Gross
Gross is a former White House spokesman, who coordinated Republican media coverage during the 2000 presidential election ballot recount in Florida. Gross also served as U. S. Attorney General John Ashcroft’s media point man during Ashcroft’s nomination hearings. [1]
[edit] Matt Well
Well resigned his position as Director of Public Affairs with the U.S. Securities and Exchange Commission June 30, 2005. He was the Republican Leadership Council’s director of issues advocacy during the 2000 campaign. He also headed field operations for the American Tort Reform Association, which advocates caps to punitive damages awarded by courts. [2]
[edit] Doug McGinn
McGinn was the former Assistant Vice President for Dittus Communications. He served on the staff of Vice Presidential candidate Jack Kemp and former Education Secretary William Bennett at Empower America, a nonprofit policy organization, as well as as communications director and senior advisor to three members of Congress. [3]
[edit] Clients
[edit] Collateral network
The firm maintains a network of "legislative, grassroots and grasstops professionals based in virtually every state." [4]
It also uses a creative team and strategic partners to produce materials for target audiences. [5]
[edit] General experience
The principals state that they have developed and implemented:
- programs for Fortune 500 companies
- industry associations
- coalitions
- issue advocacy groups
- political candidates
- elected officials
[edit] Issues
The principals of the firm state that they have been involved in the following issues:[6]
- campaign management/political affairs
- corporate governance/responsibility
- energy
- financial services
- healthcare
- homeland security/defense
- intellectual property
- technology
- telecommunications
- tort reform
- trade
- transportation
[edit] Services
[edit] Public affairs and issues management
- strategic planning
- strategic counsel
- campaign strategy
- campaign management
- independent Expenditures
- issue advocacy
- ballot initiatives
- grassroots mobilization
- grasstops mobilization
- coalition development
- strategic alliances
- federal government relations
- state government relations
- public opinion research
- fundraising
- political actioin committee development
[edit] Strategic communications
- public relations planning
- public relations counsel
- media relations
- corporate communications
- crisis management
- perception management
- litigation communications
- shareholder campaigns
- proxy contests
- corporate citizenship program development
- editorial services
- speechwriting
- media monitoring
- media analysis
[edit] Creative services
- media production
- media planning
- media placement
- direct mail campaigns
- phone campaigns
- web development
- internet strategies
- advertising
- collateral design and production
