G.I. Joe: Hall of Fame

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The G.I. Joe Hall of Fame era of 12" action figures began in 1991, when G.I. Joe released the Target Exclusive Duke in response to the high demand from nostalgic collectors of the vintage era G.I. Joe action figures. Duke was the first 12" (30 cm) action figure produced in the G.I. Joe line since 1978. During the G.I. Joe Hall of Fame era, Hasbro introduced several new products to the world of action figure collectibles. The first innovation was the limited edition, individually numbered collectible figures. These figures had collectors scrambling to find the lowest numbers which were expected to have the highest resale value. Hasbro also used variant sets (also known as chase sets) to increase demand and interest in the figures. Additionally, talking voice chips were used in some figures; and limited edition action figure sets were released for the Street Fighter viedo game and movie characters, and also for the Mortal Kombat characters.

During the Hall of Fame era, Hasbro usually issued its GI Joe sets three times per year; with the largest amount of figures, vehicles, clothing, and gear sets being issued around October, in time for the holiday season. Then during spring and summer, smaller waves (usually mini-sets) of figures, clothing, and gear would be released. The Hall of Fame era ended in 1994 when GI Joe released its 30th Anniversary Commemorative sets which featured a new body style based on the Action Man sets that were being sold in Europe.

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[edit] James DeSimone

During the fourteen years that G.I. Joe had not existed as a 12" action figure, James DeSimone had been touring toy shows all over the United States buying and selling G.I. Joe action figures. In the mid-1980s, DeSimone created the G.I. Joe Collectors Club, which was a throw-back to the original G.I. Joe Collectors Clubs that had existed during the vintage era of the 12" figures (1964-1978). The DeSimone version of the club existed as a newsletter to which thousands of nostalgic collectors subscribed. As a result of DeSimone's efforts to organize the G.I. Joe collectors, Hasbro licensed DeSimone's G.I. Joe Collectors Club. Hasbro also licensed DeSimone to promote official G.I. Joe Conventions during the early 1990s.

After Hasbro began collaborating with DeSimone, Hasbro executives realized that there was an untapped market of nostalgic collectors who had grown up on the original G.I. Joe and who wanted more. During the 1980s, the prices of vintage toys and especially G.I. Joe had increased astronomically because the demand for vintage toys like G.I. Joe and Captain Action far outstripped the supply. Thus began Hasbro's plan to revive the 12" G.I. Joe action figure with the Hall of Fame line. Hasbro honored DeSimone's contributions by acknowledging his assistance on the back cover of every Hall of Fame G.I. Joe's box. The back covers of each box also included a file card for each figure (just as the 3.75" line did) and a photo of the new figure along with the photo of a similar figure from DeSimone's collection of the vintage era of G.I. Joe (1964-1978).

[edit] Target Exclusive Duke

The first 12" Duke was a Target Stores exclusive. The popularity of the figure convinced Hasbro to unleash a new series of 12" G.I. Joe action figures, known as the Hall of Fame series. These new 12" figures were based on the G.I. Joe: A Real American Hero series of 3.75" action figure characters that had represented the spirit of G.I. Joe since they were introduced in 1982.

The Real American Hero series had spawned comic books and cartoons, and Hasbro hoped that the Hall of Fame line would have crossover appeal to the collectors of the 3.75" figures, and also the nostalgia appeal to the earlier generations that had grown up on the original G.I. Joe and the G.I. Joe Adventure Team. To accentuate that this figure would have a high collectible value, Hasbro introduced a gold seal over the end flaps of the boxes. Each figure was also individually numbered on their backs by computer scanning. The individual numbering created a buying frenzy among collectors who erroneously believed that finding figures with the lowest numbers would make them more valuable.

The Target Exclusive Duke had a headsculpt that was never used again for any other G.I. Joe figure. The Target Duke was dressed for Desert Storm combat, and he included a backpack, commemorative stand, a light-up weapon with sound effects, grenades, and a Beretta handgun and holster.

[edit] First wave

In 1992, Hasbro released the first wave of the new 12" G.I. Joe Hall of Fame action figures. These four figures were Stalker, Cobra Commander, Snake Eyes, and a new version of Duke. The new version of Duke (2nd Edition) had a different headsculpt from the Target Exclusive Duke (1st Edition). The Snake Eyes figure introduced a new variation on the trademark GI Joe scar by putting the scar over the figure's left eye instead of on his right cheek as had traditionally been the case during the vintage era (1964-1978) of GI Joe.

The first wave of the Hall of Fame deluxe figures also had a different body from the Target Exclusive Duke. The Target Duke had a body similar to a Mattel Ken doll, except the arms and legs were thicker and made of rubber covering a bendable plastic frame. The new bodies were changed to look more muscular and defined than the Target Duke. The Target Duke also had open hands which did not grip the enclosed weapons and gear very well. The first wave of Hall of Fame figures corrected this defect by giving the figures gripping hands that were similar to the 1970s Kung-Fu Grip that the G.I. Joe and Action Man figures shared. These sets were priced at $19.99 at the time.

[edit] Second wave

About six months later, Hasbro issued two new figures, Grunt and Heavy Duty. These were basic figures that were only equipped with a plastic M-16, a t-shirt, pants, and boots. These basic figures lead the way for the second wave of deluxe figures which featured Ace, Storm Shadow, Destro, and Gung-Ho.

Ace was a particular stand-out from that wave because he was a pilot, which was one of the most popular themes from the vintage era. Gung-Ho was issued with a limited edition gold sword (the chase set) and the rest of the run was with a silver sword. Gung-Ho was issued in a Marine Corps dress uniform, which evoked memories of the popular Marine Corps set from the vintage era. Destro was the figure which owed the most to the vintage era Bulletman character. Bulletman had not only been a 1940s comic book character, but the chrome-plated figure had also been part of the last wave of the vintage GI Joe Adventure Team. Just like the vintage Bulletman, Destro's chrome-plated mask was removable. Storm Shadow was the ninja-trained arch-enemy of Snake-Eyes. As with the first wave, all of these figures were based on characters that were part of the GI Joe: A Real American Hero cartoons and comic books.

[edit] The Last Waves

A few months after the second wave of figures was released, GI Joe issued Combat Camo Duke and Combat Camo Roadblock, which were both figures whose body color changed to exhibit camouflage paint patterns when they were dipped in cold or warm water. These were basic figures like Grunt and Heavy Duty, and only cost around $7.99 at the time. A few months later Rock N Roll and Major Bludd were issued as deluxe sets. Rock N Roll was the first 12" GI Joe since the 1970s to have a flocked hair and beard. Rock N Roll was also issued in with a tan shirt and also a limited edition green shirt which was the variant chase set.

About six months later, Electronic Battle Command Duke, Karate-Choppin' Snake-Eyes, Rapid-Fire, and Flint were issued. Electronic Battle Command Duke used the same headsculpt as the Duke from the first wave, but he had a Vietnam era camouflage uniform and a talking voice chip that allowed the battery-operated figure to speak over a thousand phrases. Electronic Battle Command Duke was originally priced at $39.99, which was unheard of at the time for toy action figure.

[edit] Vehicles and Gear Sets

At some point after the first wave of Hall of Fame GI Joe sets were issued, Hasbro began releasing clothing and gear sets for the 12"GI Joe line. Some of these sets were issued as part of the Kenner line when Hasbro briefly transferred the GI Joe franchise to their Kenner sub-division. Also during this period, GI Joe issued the Rhino Jeepand the Strike-Cycle which had a transport trailer that attached to the back of the Rhino Jeep. The Strike Cycle was released at the same time as the Flint action figure, and the illustration on the cover of the box showed Flint riding the motorcycle.

[edit] Street Fighter series

In 1993, about a year before the Street Fighter movie was released, Hasbro issued a set of four 12" action figures based on characters from the Street Fighter video game. The four characters were Colonel Guile, Ryu, M. Bison, and Blanka. Blanka had a weird combination of blue skin and flaming red hair. Ryu featured fuzzy hair just like earlier Duke figures. Many more characters and variations from the Street Fighter video games were also released in the 3.75" (9.5cm) scale as part of the Real American Hero line.

In 1994, when the Street Fighter movie was released, Hasbro issued a 12" Colonel Guile figure that was modelled after Jean-Claude Van Damme.Because many collectors had been ripping open the GI Joe Hall of Fame boxes in search of the lowest numbered figures, the Street Fighter boxes had white labels with the figure's number on the front of the box.

[edit] Mortal Kombat series

The Mortal Kombat series of 12" GI Joe action figures were issued by Hasbro in 1993; a few months before the Mortal Kombat movie was to be released. The GI Joe figures were based on four characters from the Mortal Kombat video game. They were Rayden, Johnny Cage, Scorpion, and Sub-Zero.

G.I. Joe
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Toy Line G.I. Joe | G.I. Joe Adventure Team | G.I. Joe: A Real American Hero | Action Force | Sgt. Savage and the Screaming Eagles | G.I. Joe Extreme | Hall of Fame | Masterpiece Edition | Timeless Collection | Classic Collection | G.I. Joe: Sigma 6
Comics List of G.I. Joe comics
Animated Series Sunbow series | DiC series | G.I. Joe Extreme | Sigma 6
G.I. Joe Characters Duke | Snake-Eyes | Scarlett | Stalker | Hawk | Flint | Lady Jaye | Roadblock | Shipwreck | Cover Girl | List of G.I. Joe ARAH characters
G.I. Joe Villains Cobra Commander | Destro | Baroness | Zartan | Storm Shadow | Dr. Mindbender | Serpentor | Firefly | Overkill
Movies G.I. Joe: The Movie (1987) | Spy Troops (2003) | Valor vs. Venom (2004)
Factions G.I. Joe | Cobra | Dreadnoks | Oktober Guard | Iron Grenadiers | Cobra-La | Arashikage | Phoenix Guard
Video Games G.I. Joe | The Atlantis Factor