Guía Roji

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Guía Roji (Roji's Guides) is a cartography company based in Mexico City, Mexico. Guía Roji was created in 1928 by the Roji brothers. Since that year, the characteristic cover color of the map books has been red. The first maps showed the reduced size of Mexico City in the twenties, with about 6 maps per book. In the late 60's, the number of maps began to increase considerably. In 1966 there were about 10, but in 1988 the number rose up to 90. However, as the city has kept constantly growing, the Mexico City metropolitan area was added to the maps. Now, Guías Roji are composed of 154 maps.

Currently, Guía Roji produces maps of a number major landmarks in Mexico, including major Mexican cities like Puebla and Guadalajara, Mexican highways, Mexican states, and even maps of major U.S. cities, including San Diego and New York.

Guía Roji became famous for being the first company to make urban maps of Mexican cities. In addition, Guía Roji maps are easy to read, highlighting avenues, highway rings and highways. Every modern Guía Roji includes a plastic flat magnyfing glass, Metro entire networks from Mexico City and Monterrey, and for the Mexico City edition a folding map containing the Distribuidor Vial and the Centro Histórico