Greg Lambert
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Born in Morecambe, Lancs on January 22 1972.
1990-94: Studied English and History at Keele University. Worked as a customer service manager at BT then quit to study journalism at Preston in 2001/2. Now works as entertainments editor for hometown newspaper The Visitor. Greg is married with two boys.
Lifelong wrestling fan entered the UK wrestling business after chance meeting with Dann Read at FWA Revival 2002.
First show was FWA New Era Wrestling at Ipswich in 2002 where he commentated on the event for Ipswich Community Radio.
Began writing for Power Slam Magazine, one of the world's top wrestling magazines based in Lancaster near his hometown, in 2002. Still writes articles for Power Slam today.
Made co-host of Talk Wrestling show on TalkSport alongside top British wrestler Alex Shane and Simon Lilsboy of The Sun and appeared on several Saturday night broadcasts in 2002. Began a heated war of words with Shane on the Internet after the radio show was cancelled and Lambert campaigned to acquire his own radio show on TalkSPORT.
Debuted as an obnoxious heel (bad guy) manager at FWA New Frontiers on February 8 2003 at Walthamstow, Essex instigating an attack on Alex Shane by The UK Pitbulls. Proclaimed himself Britain's Number One Wrestling Journalist, bringing a notepad and pen to ringside for matches.
Lambert has gained acclaim as one of Britain's top wrestling managers due to his ability to get crowds to hate and heckle him. Fans love to chant 'Harry Potter!' at Lambert due to his ringside attire of a long dark coat and glasses.
Allied himself with wrestling 'cult' The Family, becoming their manager at FWA Crunch on March 16 2003 in Broxbourne during an angle when they attacked female wrestler Nikita, girlfriend of Alex Shane. Later that night The Family (Paul Travell and Scott Parker), with Lambert at ringside, beat Alex Shane and Ulf Herman to become British Tag Team Champions.
Lambert would go on to lead The Family to three FWA Tag Team Titles during this tremendous feud with Alex Shane and Ulf Herman, which raged throughout 2003 at venues all over the UK. It included a six-person tag at FWA/ROH Frontiers of Honor on May 17 2003 at the York Hall in Bethnal Green(The Family - Brandon Thomas, Scott Parker and Paul Travell, defeated Alex Shane, Ulf Herman and Nikita). Later Lambert was at ringside when The Family beat Shane and Herman in a controversial First Blood Match at FWA Vendetta 2003 in Broxbourne on June 22 2003. The match ended when Raj Ghosh, who Lambert had recruited to The Family, smashed Ulf Herman in the head with a glass trophy cutting him open.
Lambert was at ringside when The Family met Ulf Herman and Mikey Whipwreck in the final match of their feud at FWA's answer to WrestleMania - British Uprising 2 at the legendary York Hall in Bethnal Green on October 18 2003.
After Herman and Whipwreck won, Lambert was tied to the ropes and blindfolded by Ulf Herman, who was about to smash him with a vicious chair shot when 'The Truth' was saved by Alex Shane, who turned on the 7 foot German with a brutal chair assault.
In 2004 Lambert continued to manage The Family. At FWA Crunch on April 11 2004 he tried to recruit the popular wrestling butler Simmons to The Family but was unsuccessful. Managed The Family as Hampton Court beat them for the FWA Tag Team Titles at Vendetta 2004 at Broxbourne Civic Hall, Hertfordshire in July 2004. Then announced The Family had split up and briefly managed The Triad - Drew McDonald, Thunder and Raj Ghosh. With Lambert at ringside, The Triad lost to Terry Funk, Paul Birchall and Paul Travell at British Uprising 3 on November 13 2004, in front of FWA's biggest ever crowd of 1800 at Coventry SkyDome. Has feuded with Travell ever since.
Appeared on TV as one of the stars of FWA on Sky Digital's The Wrestling Channel in 2004/5.
Would later on manage Iceman in FWA and Damage Control in GPW. Also appeared on shows for FSW, IWP (where he managed WWE star Paul Birchall, including a match against D-Lo Brown in Hull in November 2004)and WAW.
Alongside boyhood best friend Mark Kay brought wrestling back regularly to the Morecambe Dome courtesy of FWA. Promoted shows in Morecambe from 2003-6 featuring Raven, D-Lo Brown, Steve Corino, Juventud Guerrera, Christopher Daniels and stars of Pro Wrestling NOAH in Japan.
Became assistant booker of FWA in late 2004 and was co-booker (with Alex Shane) throughout 2005.
Confronted famous American wrestling journalist Bill Apter at International Showdown at Coventry SkyDome on March 19 2005 (in front of a sold out crowd of 3,500) in segment also featuring Alex Shane and Mick Foley. Managed Shane, Stixx and Stone and Iceman against Foley, Sandman, Steve Corino and Paul Travell at Universal Uproar at the SkyDome on November 12 2005.
Alongside Mark Kay, took over running of FWA in 2006. Now head booker, manager of Iceman, commentator and ring announcer. In his hometown of Morecambe, Lambert plays a 'good guy' authority figure and MC who had several run-ins with hated British Heavyweight Champion Robbie Brookside on shows at The Dome in 2006.
On October 15 2006 Lambert - playing his heel character - interrupted the IPW:UK show at Broxbourne Civic Hall and launched the feud between FWA and IPW:UK. On March 16 2007 Alex Shane (FWA) will fight Martin Stone (IPW:UK) at Broxbourne with the future of both companies on the line.