Grazia
From Wikipedia, the free encyclopedia
Grazia (Italian for “Grace”) is an Italian and a British weekly women's glossy magazine. In Italy, it is owned by the Mondadori (one of Berlusconi's companies), and it owned in the UK under licence by Emap. In Italy, on average it sells 218 000 copies. It the UK, it sells 170 783 copies.
[edit] History
Grazia (Italia) was started in 1938.
The meaning of the name "Grazia" is "with grace" and is a first name frequently use in the south of Italy. (see Grazia Deledda the famous writer from Sardinia) Grazia has not the same meaning of grazie (thank you).
Its British counterpart was started in 2004, to cover the market for a high-class glossy magazine, but for a weekly edition rather than a monthly edition like other glossies like Vogue, ELLE and Marie Claire. Normally weeklies in the UK, tend to be rather down-market with magazines like Women's Weekly and Take-a-Break. One of the worries of starting the magazine, was whether there would be a lack of readers. The reason is that weeklies get most of their money by the subscriptions and purchases rather than advertising, while the monthlies tend to go the other way around. However, it has gained quite an audience, helped by television advertising, with the tagline “Impatience is a virtue”.
[edit] Style
Both magazines are style as glossies, with a strong amount of influence of high-class celebrities, such as Hollywood film actresses such as Jennifer Aniston, and supermodels like Kate Moss, with information on diets, fashion originally from designer brands but now from high-class high street brands like Zara and stories.
