Grand Lake Theater
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The Grand Lake Theater is a historical movie palace located in the Grand Lake neighborhood of Oakland, California.
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[edit] History
The Grand Lake was designed as a single auditorium theater by the Reid Brothers for West Coast Theaters, Inc. After it opened on March 6, 1926, it held vaudeville and silent movie showings, but with the arrival of "talkies" it began to exclusively show sound films. In 1928, the Grand Lake became part of the Fox Theaters chain, and in total, changed ownership five times until 1980. In 1980, the theater was purchased by Allen Michaan of Renaissance Rialto, Inc.
Although the theater has an almost Art Deco exterior dominated by a giant illuminated rooftop sign and a neon marquee, the interior is best described as neo-classical. Faux columns and urns line the main theater space and the ceiling is adorned with a crystal chandelier in the lobby and classical frescos in the auditorium.
After purchasing it, Renaissance Rialto, Inc. spent $3.5 million on renovation and expansion. In 1981, the balcony of the auditorium was split into a second auditorium. In 1985, neighboring storefronts were purchased and attached to the theater. These were transformed into a small Egyptian Revival styled auditorium and a small Moorish styled auditorium. After the expansions of the 1980s, the Grand Lake Theater had a total of four screens and 1619 seats. The main auditorium is also equipped with a Mighty Wurlitzer organ hidden beneath the floor. On Friday and Saturday evenings, the historical organ rises for a brief concert before the movie.
[edit] Politics
Michaan is known to use his liberal politics as a guide in managing the Grand Lake. In 2004, he publicly announced that the theater would not enforce the R rating of the political documentary Fahrenheit 9/11. The Grand Lake has also received widespread recognition for Michaan's use of the marquee as a political message board. In outrage at the 2000 presidential election, he posted this message on the high-traffic side of the marquee: "This Is America — Every Vote Should Be Counted" Since then, and with much support from the local community, Michaan has regularly used one side of the theater's marquee to display a timely political message. In addition to films, the theater also occasionally hosts talks and events on progressive political issues.
[edit] Culture
- The Grand Lake was featured prominently on Michael Moore's website when it announced on its marquee, "We will not enforce the R rating for Fahrenheit 9/11." Photo
- A picture of the theater marquee was used in a Choice Hotels commercial (to the tune of Johnny Cash's "I've Been Everywhere"). Photo
[edit] References
- Grand Lake Theater History. Retrieved May 29, 2005.
- Cinema Treasures | Grand Lake Theater. Retrieved May 29, 2005.
- Don Quixote Michaan: Man with a Marquee. Retrieved May 30, 2005.