Goldfish (snack)
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Goldfish are American snack crackers manufactured by the Campbell Soup Company and marketed under the "Pepperidge Farm" brand. The crackers come in several flavors and are shaped and colored like small, cartoonish goldfish. Some have smiles, while others lack any expression. Though not fat-free, Goldfish contain zero grams of trans fat and are touted as an alternative to potato chips since they are baked instead of fried. Since their shape, color and taste make them popular with children, Campbell's focuses its marketing on kids and sells plastic, goldfish-shaped snack caddies designed to carry a handful of the small snacks. They also market a line of promotional material, such as T-shirts.
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[edit] Flavors
Goldfish come in 8 main varieties.
- Cheddar
- Original
- Parmesan
- Pretzel
- Pizza
- Reduced Sodium
- Calcium Enriched
- Cheddar Made With Whole Grain
[edit] Spin-offs
Due to the snack's popularity, Campbell's has created several spin-off products. These include Goldfish Sandwich Crackers, "Flavor-Blasted" Goldfish, multi-colored Goldfish (known as Goldfish Colors), Baby Goldfish (which are smaller than normal), and Giant Goldfish.
[edit] "Flavor-Blasted" Varieties
There are four common varieties of "Flavor-Blasted" Goldfish as well as one variety in exclusive Pepperidge Farm store locations and latin-influenced areas.
- Xtra Cheddar
- Xplosive Pizza
- Nothin' But Nacho
- Burstin BBQ Cheddar
- Jalapeño Cheese (exclusive)
[edit] Sandwich Crackers Varieties
The Sandwich Crackers consist of two flat goldfish crackers with filling in between. This filling may be peanut butter or cheese.
[edit] Goldfish Crisps
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Goldfish Crisps are flat goldfish crackers touted for their crispiness and lack of trans fat. They come in three flavors.
[edit] Advertising
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Please help improve this article by expanding this section. Further information might be found on the talk page or at requests for expansion. Please remove this message once the section has been expanded. |
The product's advertising tagline is, "The Snack That Smiles Back." The lyrics to a former advertising jingle are as follows:
Let's hear it now for Goldfish
Yes, baked and not fried Goldfish
The yummy snack that smiles back
Until you bite their heads off
Did you know they're made with real cheese
Even though they look like fishies?
The snack that smiles back, Goldfish!
New advertisements show three goldfish, who are friends, living in a goldfish world under a bed.
