Go Fug Yourself

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Go Fug Yourself is a blog devoted to fashion gossip.

1 Creators
2 Content of site
3 Fug
4 External links

[edit] Creators

The authors of the blog are Jessica Morgan and Heather Cocks. From time to time, the fictional Intern George steps in to lend a hand. Morgan and Cocks initially created the site as a diversion for themselves and their friends, but it quickly became popular and well known.

[edit] Content of site

The "Fug Girls", as they are known, use their weblog to ridicule and satirize a variety of fashion disasters. Most of the individuals they spotlight are celebrities, though they occasionally discuss non-celebrities, whom they refer to as "Random Fug". The girls sometimes acknowledge those celebrities whom they feel have improved to the point of being momentarily fashionable, an occurrence known as an "Unfugging".

Some frequent types of entries seen on the site are parodies of Britney Spears' "Letters of Truth" as well as some of the more outrageous outfits worn by celebrities that the girls consider repeat offenders. Among the celebrities that frequently appear in the blog are Courtney Love, Bai Ling, Paris Hilton, Lindsay Lohan and Courtney Peldon. Additionally, the blog regularly features the questionable style choices of celebrities who are often lauded as fashion icons in the mainstream media, such as Sienna Miller, Chloe Sevigny, Mischa Barton and Mary-Kate Olsen.

[edit] Fug

According to the blog, the word Fug comes from a combination of the words "frightfully" and "ugly".

The authors' use of the word "Fug" is discussed at length in the Go Fug Yourself FAQ. They sum it up by stating that "Fugly ... is a self-inflicted state, and no one seems to excel at dwelling in the depths of fug quite like pretty people with money to spare and little sense of how to spend it."