GfK
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The GfK (Gesellschaft für Konsumforschung) is Germany's largest market research institute, located in Nuremberg, and the fourth largest such organisation in the world, after VNU, Taylor Nelson Sofres and IMS Health. It was founded in 1934 by an association of university teachers, among them Ludwig Erhard, later minister of economics and chancellor of Germany. The institute is probably best known for its measurement of German TV audience ratings, which it has carried out since 1991, but it has long since expanded into other countries and into all fields of marketing research.
In April 2005 it acquired NOP World, based mostly in the UK, the USA and Italy and rated ninth largest market research business in the world, from United Business Media for £383 million, a move the company described as "the most important decision made by GfK since going public in 1999".
As of 2006 GfK:
- is a holding and joint stock company
- has a turnover in excess of 1 billion Euros
- has over 7700 employees, including about 1500 in Germany alone
- has more than 130 branches in over 70 countries
The company signs off using the slogan "Growth from Knowledge".
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