George Barrie

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George Barrie(1912-2002) was the owner and CEO of Fabergé Inc. from 1964 to 1984. He was an Academy Award winner and the creator of the Brut (cologne) and he used his Hollywood connections to be one of the first to use celebrities to advertise.

Born in New York City and raised in Pittsfield, Mass., he trained to be a musician. But in need of steady work, Barrie took a salesman job with the hair products company [Rayette] during the 1930s.

Rayette and Barrie purchased the perfume and hair-care company Fabergé Inc. for $26 million in 1964, and the Brut line began achieving international success soon after. Barrie was considered to be a pioneer in the area of celebrity endorsements, as he wooed stars such as Joe Namath, Roger Moore, Muhammad Ali and Margaux Hemingway to pitch company products.

Barrie and his Brute Films produced the very successful film A Touch of Class which starred Glenda Jackson and George Segal, Whiffs and Sweeet Hostage, Thieves and nasty habits, and Fingers.

Barrie and Sammy Cahn were nominated for the 1975 Oscar for Best Original Song, after writing "Now That We're In Love." Barrie and Cahn had been nominated in the same category in 1973, for "All That Love Went To Waste."