Gay Blue Jeans Day

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LGBT rights

Gay Blue Jeans Day alternatively National Gay Blue Jeans Day or just Gay Jeans Day is a celebration frequently advertised on college campuses in the United States in coordination with World AIDS Day, Gay Equality Day, Gay Pride Week, or National Coming Out Day. Students are encouraged to wear jeans on a particular day to communicate their support of Gay rights.

Since most students on college campuses wear jeans, an outpouring of people wearing jeans in celebration of this day may go unnoticed and is generally not well accounted or documented. To increase visibility, participants are encouraged on some campuses to wear a shirt of a specific color or a rainbow ribbon in addition to jeans. ^{[citation needed]} Gay Blue Jeans Day may be seen as a meme spread by viral marketing, potent for its conversational effect of raising awareness, versus actually inspiring people to wear jeans. Many letters to the campus newspaper editor are written every year by students criticizing the common article of clothing chosen (jeans), which results in even more awareness of the other concurrent gay pride celebrations.