Gavin McInnes
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Gavin Miles McInnes (b. 1970), along with Suroosh Alvi and Shane Smith, founded Vice Magazine in 1994. Originally a low-budget zine entitled Voice of Montreal, Vice has since expanded into a glossy magazine, a record label, a film company, and a clothing line among other projects. Vice has always been available for free, as the magazine depends mostly on advertising.
Gavin McInnes is the most public figure associated with Vice, due to the popularity of his contributions to the magazine and outspoken, sometimes controversial, nature. Author of such articles as The Vice Guide to Eating Pussy, McInnes has been revealed as the author of the magazine's regular (and extremely popular) "DOs and DON'Ts' feature. In 2004, a collection of "DOs and DON'Ts" was published by Vice/Warner Books.
Prior to starting Vice magazine, McInnes published 8 issues of a Montreal based mini-comic called Pervert (1993-95) and played in a number of Ottawa-area punk bands (Anal Chinook and Leatherassbuttfuk, with Aidan Girt, among others).