Fruit Stripe

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Fruit Stripe is artificially flavoured fruit chewing gum that is notorious for its strong but fleeting flavor. It is packaged in zebra wrappers and every stick comes with one or more temporary tattoos. Fruit Stripe is the only gum with painted on stripes.

Fruit Stripe gum was invented by James Parker, and launched in the early-1960s as an extension of the Beech-Nut gum line. Farley's & Sathers Candy Company, Inc. acquired Fruit Stripes in 2003 from Hershey Foods Corporation.

Yipes is the name of the Fruit Stripe Zebra. Fruit Stripe gum wrappers contain tattoos of Yipes inline skating, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, and playing tennis. In the 1980s or '90s, Yipes was moulded into a plastic Zebra. This zebra was utilized as a promotional tool for Fruit Stripes. The Zebra models currently value at approximately $30-$50 in collector marketplaces. In 1996, Fruit Stripe gave 5 cents from the sale of each Jumbo Pack and Variety Multipack to the World Wildlife Fund, totaling up to $100,000, for the preservation of endangered animals and their habitats.