Fruit 'n Fibre
From Wikipedia, the free encyclopedia
Fruit 'n Fibre is a breakfast cereal produced by Kellogg's. It consists of wheat flakes, dried fruit (raisins, coconut, banana, and apple) and hazelnuts. Versions of this cereal are also produced by other companies under similar names, such as Fruit & Fibre. The Kellogg's version is also known as Optima Fruit & Fibre in some markets (this name was used in the UK for a short period from 1997, but was eventually changed back).
One of Fruit 'n Fibre's main selling points is its relatively high level of dietary fibre, although it does not contain as much of this as bran-based cereals (such as Bran Flakes or All-Bran) normally do.
In the early-1990s, some television advertisements for the cereal featured a jingle with the chorus "Fruit & Fibre." The melody was identical to Frank Sinatra's song "Love and Marriage," the theme of the television show "Married With Children."
Another common tagline was "tastes so good, you'll forget the fibre" as cereal eaters in the commercial would try to remember the name of the brand: fruit and...and....
