Froggy (brand)
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Froggy is a brand name used for a variety of radio stations in numerous broadcast markets in the United States, most of which are country music formatted stations. Although the frog logo is shared among these stations, most of these radio stations are not associated with each other. That being said, the "Froggy" branding is particularly common among country stations currently or formerly owned by Forever Broadcasting.
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[edit] General Theme
The Froggy branded radio station uses jargon that usually refers to a frog, such as where the frog lives (in a pond), how a frog moves (hops), what noise a frog makes (cricket or ribbit), and other words that are related to frogs, such as "amphibian".
Examples of the "Froggy" theme use words like the following:
- "In The Pond" (from Froggy 98 in Omaha, NE)
- "Hop"
- from Froggy 98 in State College, referring to "Hoppy Valley" for "Happy Valley"
- from Froggy 98 in Lincoln, referring to "Hop Line" for "Help Line"
- "Frog Cast" and "Froggy Fotos" for weather forecasts and photos (from Froggy 103.7 in Murray, KY)
- "Ann Phibian", "Jimmy Hoppa", "Splash", and "Cricket", names of "frog jocks" from Froggy 103.7 in Murray, KY
- "Local Hoppenings" for local happenings
- An occasional "ribbit" between songs
[edit] Froggy Logo
For the most part, the logo of a "Froggy" branded radio station is generally the smiling green frog. The font, color, position and angles can vary, however, the frog is generally green with a red tongue. The below logo was taken from Froggy 103.7 in Murray, KY.
The variations on the logo include the radio station's frequency or whether they are referred to as "Frog", "Big Frog", or "Froggyland".
[edit] See also
- Cat Country, is a brand of country.
- KISS-FM, is also a brand of CHR/Pop (Top 40) radio stations, where unless they were under Clear Channel Communications, each individual station is independently operated.
- The Fox, is also a brand of mainly classic rock radio stations, where unless they were under Clear Channel Communications, each individual station is independently operated.
- Jack FM and Bob FM, are both a brand of radio stations that play a large variety of music from the 70's, 80's, and 90's.
- ESPN Radio, is also a brand of radio stations, where they are generally tied to the same set of broadcast programs, but are not all necessarily owned by the same operator. Most local broadcasts of these stations have nothing to do with the national network.