Forrest Edward Mars, Sr.
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Forrest Edward Mars, Sr. (March 21, 1904 – July 1, 1999) was the reclusive and eccentric son of giant candy company Mars, Inc., founder Frank C. Mars and is best known for inventing M&M's, as well as orchestrating the launch of Uncle Ben's.
He developed M&M's, the chocolate candy covered in a crunchy shell which "melts in your mouth, not in your hands," in 1940. They were modeled after a candy that he had discovered while in Spain during the 1930s.
He was married to Audrey Mars, who died in 1989, and he had three children - Forrest Jr., John, and Jacqueline.
Mars died at age 95, and had amassed a fortune of $4 billion. He was ranked as 30th in Forbes magazine's list of richest Americans (Forrest Jr. and John were 29th and 31st, respectively).
