Forma Ideale

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Forma Ideale

Type of Company	Private
Founded	1995
Headquarters	Kragujevac, Serbia
Industry	Manufacturing
Products	furniture
Revenue	Unknown
Employees	250
Website	www.formaideale.co.yu

Forma Ideale started with its work in 1995 when the idea to produce furniture units made out of wood, splinter and glass was realized with the establishment of a private independent craft shop for wood processing “EL-EN”.

With constant monitoring and detailed analysis of market requests and possibilities, the owners of the shop decided, permanently developing a range of products, to upgrade their activity with trade so in 2001 they opened a first furniture shop in Zajecar and in 2002 in Kragujevac and Niš.

Following their ambitions and highly set goals, in 2004, the owners of “EL-EN” established a private limited liability company “Forma Ideale” that today represents a leader in production and sale of furniture in our country as well as a synonym for good organization and precisely designed development. Today, “Forma Ideale” realizes its production process in a workshop of 4500m2 with central warehouse of 5500m2 and with more than 250 employees, with average age of 34, in direct production.

Production capacities of the company consist of a workshop for wood processing and a workshop for production of plate furniture that already represents a primary part of the production consisting of two independent production lines completely equipped with machines of German Concern "HOMAG Gruppe", the most important world producer of equipment for furniture industry. All the machines belong to the last generation with applied digital technologies and CNC management obtaining permanent quality and high production which guarantees readiness of the company to respond to the market demands.

At this moment, a production hall of 7000m2 is under construction. In November 2005, installation of a totally new production line is planned. At the beginning of 2006, construction of one more production hall of 9000m2 is planned at the same location.

The management structure of the company consists of: managers, commercial and accountancy departments. Technical and marketing sectors consist of 40 employees out of which 20 are with university and 15 with college education.

Regarding the production of furniture, “Forma Ideale” absolutely follows the world novelties and modern life requests bearing in mind the market potential and buying capacities of the population. The furniture characteristics of “Forma Ideale” are simplicity, comfort, high function, limitless potentials for combining, modern design, favorable prices and payment conditions. Apart from the production, “Forma Ideale” follows and successfully applies new methods and novelties in furniture sale. Next to the very well developed wholesale network that consists of more than 150 buyers from more than 40 towns inland and abroad, “Forma Ideale” carefully thinks out and plans in detail development and expanding the network of retail trade that today consists of 10 furniture shops in Kragujevac and Nis (each has two shops), Zajecar, Sremska Mitrovica, Vrsac, Arandjelovac, Jagodina, Cuprija with total sale space is 4500m2 and a department store of furniture in Belgrade with sale space of 6000m2.

All retail space shops of “Forma Ideale” have recognized image with specific marketing activities that are characteristic by fast and good quality of service, paid attention, professional consulting and assistance from more than 200 employees with average age of 35.

The owners, management team and all the employees, with their permanent education and hard work, do their best to justify the well known company expression: Simply Ideal - “Forma Ideale”.