Flyer (pamphlet)

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This article is about leaflets. For other meanings of the word, see flyer.

Although not in common usage, the AP Stylebook recommends "flier" as the appropriate term for a handbill.

A 1990 hand-drawn flyer advertising a Goa trance party from Israel.

Thousands of flyers litter the streets in South Beach, Miami. Scenes like these are not uncommon in cities known for their nightlife.

A flyer is a single page leaflet advertising a nightclub, event, service, or other activity. Flyers are typically used by individuals or small business and are a form of small scale, community communication.

Flyers are typically sized no bigger than A5 (about 6x8 inches) and are usually printed on card, around 300gsm.

Flyers are handed out on the street, posted on bulletin boards, or given away at events. Bulletin boards are found on college campuses, in cafes, community meeting houses, laundromats and small markets.

Flyers, along with postcards, leaflets and small posters, are vital and free forms of communication for people who want to engage the public but do not have the money or desire to take out classified advertising in a local newspaper. Their widespread use intensified with the spread of desktop publishing systems. This is a cost effective way to promote masive products. Some time ago people spent a lot of time using traditional printing services to get their flyers but Internet changed this, now you can send your designs and and receive the final work by mail. Some flyers are humorous, irreverent or absurd.

The Craigslist website is a web-based system that mirrors the sort of community communication that occurs via flyering and bulletin boards.

Recently, flyposting (pasting flyers to walls) has been banned in many places, causing concern among media activists and ordinary citizens.

San Francisco has a long history of flyering. The first flyer company was The Thumbtack Bugle who has been around for over twenty five years. Haight Street is very popular for postering on telephone poles.

Flyers have become an integral aspect to the Edinburgh Fringe, where flyers are handed to people on the Royal Mile.

[edit] External links

• Punk Flyer Gallery - original punk flyers viewable online