Fly-in-banking
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Fly-In-Banking is a service concept enabling foreign persons and companies to have quick access to Swiss and Liechtenstein financial services by flying into Airport St.Gallen-Altenrhein in Switzerland, and using the services of the financial institutions on the airport premises or in nearby branches.It is an approach to attract foreign high net-worth individuals to the region around the airport.
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[edit] Marketing approach to a special target audience
Fly-In-Banking is a marketing innovation in Private and Investment Banking, Wealth Management and other financial services. Financial institutions and professionals in the region can increase their international business with new initiatives and dedicated services for a special target audience. There is a wide range of services that may be offered in conjunction with the Fly-In-Banking concept:
- Wealth Management
- Private Banking
- Investments
- Fiduciary services
- Finance Consulting
- Founding of new companies and other legal entities
- Estate Planning
- Real Estate investment
[edit] Financial service cluster development
For the region around the airport, it opens new opportunities to develop a new economic cluster of businesses and related activities. The Fly-In Banking concept will generate the development of a business cluster that is comprised of numerous components with many focuses, which are all linked together by a central theme Financial Services easy accessible by air” The development of a financial business cluster with offices and facilities on the airport premises or in its close proximity will attract financial professionals like investors, trustees, notary & lawyers, fiduciary experts, and real estate brokers. Other industries like gastronomy, hotels, transportation, and tourism will also benefit from this development and become part of this economic cluster. Fly-In-Banking will generate a synergy leading to concentration that will:
- Catch international attention
- Increase business development
- Increase investments
- Bring growth to the regional economy
- Provide an abundance of good jobs
[edit] Building on trends and values
Fly-In-Banking is building on values, such as the reputation and quality of financial services in Switzerland and Liechtenstein, as well as safety, stability, neutrality, and favorable tax laws. It is also building on trends like globalization and increased use of corporate and private jets for business traveling. The major benefits of Business Aviation and those of Fly-In-Banking cover:
- Time savings
- Convenience
- Confidentiality
- Discretion
- Quality
- Safety
Corporate and chartered jets can fly from more than a thousand different regional airports in foreign countries to Airport St.Gallen-Altenrhein. It is located in the border region of Switzerland, Liechtenstein, Austria and Germany. It is the nearest airport to Liechtenstein (30 minute drive). Business Aviation prefers less congested flight landings and departures and they choose airports that are closer to the end destination of their clientele. Airport St.Gallen-Altenrhein is such a regional airport. Flights can land and depart ad hoc instead of waiting for air traffic control to permit.
[edit] Meetings and Seminars will enhance the Fly-In-Banking concept
Opportunities for International meetings and conferences on financial issues are to be held in the region within close proximity of the airport. The development of the Airport Business Center will make some accommodations available Fly-In-Banking. International educational meetings, forums and trade conventions on finance related topics can be initiated or exist already within the catchment area of the airport.
