Flavoured milk
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[edit] Basics
Flavoured milk is milk that has sugar, colourings and (mostly inexpensive artificial) flavourings added to make it more appetising, especially to children. It can be sold as a powder to be added to plain milk, such as Nesquik, or bought pre-mixed alongside other milk products such as Slammers Ultimate Milk[1]. Some flavoured milk products are designed as dietary supplements, such as Blenders[2], Horlicks, Nestlé Milo and Ovaltine. Many others are nothing but sweetened milk. Bottled spiced (masala) milk is a popular beverage in the subcontinent. Other companies provide flavoured beverages, such as Dinkum,[3]in the United Kingdom, which sells packaged beverages to the mobile vendor market.
[edit] Flavours
It comes in a variety of flavours, such as Milky Way (confectionery) , 3 Musketeers (candy), Snickers, Dove (chocolate), Starburst (confectionery), Moon Pie, apple, banana, caramel, chocolate, coffee, cookies 'n cream, lime, malt, mango, papaya, strawberry, tropical fruits, vanilla, and vanilla crème with a few more exotic flavours available. Many of these flavours are artificial. Dietary experts say the added nutritional benefit of flavoured milk is not offset by the sugar contained.
[edit] History of Milk-flavoured milk
During the early 1990s, the sale of milk in New Zealand was restricted to dairies and supermarkets. However there were no restrictions on the sale of flavoured milk, which could be sold anywhere. One store, Woolworths in Whangarei, decided they could get around the restrictions by advertising “Milk-flavoured milk", which had added milk powder. The appropriate authorities were not amused and quickly stopped them. However, when the story appeared in the media it caused so much mirth and mockery that the restrictions became untenable and were soon rescinded.
