First Choice (travel firm)
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First Choice is a brand name used by First Choice Holidays PLC to sell package holidays in the United Kingdom. The brand is also the name of a chain of travel agents that are part of the same group. It is the second largest tour operator in the United Kingdom and bought out Air 2000 in the early 2000s which is now First Choice Airways. Its closest opponents are Thomson Holidays, MyTravel Group PLC , Thomas Cook AG and Airtours (Part of the My Travel group). The package holidays offered by First Choice include European sun holdays, ski/activity holidays, worldwide holidays, family orientated holidays and cruises.
- See also: First Choice Airways
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