FilmFlex

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The FilmFlex Logo

FilmFlex, previously Front Row Digital is a British pay-per-view system broadcasting on cable television. It mainly offers films but also offers a limited selection of sporting events. The service was initially available on analogue cable from 1997, but as the name implies made the switch to digital when digital cable services launched from late 1999 onwards.

The name switchover is due to the new VoD services that the companies are offering. The switchover from Front Row Digital to FilmFlex is still to be completed, so services are still available in some regions of the UK through Front Row Digital on Channel 0/7. The switchover due to be completed in late 2006.

Filmflex is part of NTL's On Demand and Telewest's Teleport Video on demand services.

Prices vary due to seasonal events but it costs approximately £1.50 to £3.50 for a movie.