Fiji water
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FIJI Water is a brand of bottled water which is bottled in the Fiji Islands. The water comes from an artesian well in the Yaqara Range of the Nakauvadra Mountains.
The company was formed in 1996 and the first bottles were shipped to the United States in late 1997. FIJI Water later became available at more retail locations throughout North America, the United Kingdom, Australia, much of the Caribbean, and Mexico.
The water is becoming somewhat of a cultural icon. In Sarah Silverman: Jesus Is Magic, a diva-like Sarah Silverman demands Fiji water.
It is available in 1.5 litre, 1 litre, and .5 litre bottles.
FIJI Water won the 2004 Ace award, which is the United States Secretary of State's Award for Corporate Excellence. [1].
The company behind FIJI Water claims that it is purified by trade winds as it travels across the Pacific Ocean towards the islands of Fiji. Specifically, the water is drawn from an artesian aquifer located in the valley of Viti Levu, confined by volcanic rock from external influence. The company claims that in the case of FIJI Water, location is key, and because of the islands' remote displacement from other continents, it is protected by its antiquity from pollutants and other negative artificial contaminants. [2]
FIJI Water has a different blend of minerals and solids, giving it, according to many who taste it, a distinct flavor. Though some cannot discern any noticeable difference, it only follows that the distinct blend of minerals would indeed somewhat alter the flavor. As far as impact on health is concerned, FIJI Water is sealed in the aquifer and, according to the company, the bottling process is specifically designed to prevent the water from coming into contact with man or even the atmosphere until the cap is opened by the consumer. This ensures a lack of stagnating bacterial content. [3]
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