Fevicol

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Fevicol is a term used synonymously with strong bonds in India. For example a person stuck to a task may be referred to as stuck with Fevicol to the task.

In reality Fevicol is one of the oldest brands of adhesives in India made by Pidilite Industries Limited. This company also makes a wide range of adhesives, sealants and industrial chemicals which are sold across the globe.

Since Fevicol is used synonymously with strong bonds in India, the company manufacturing the product has created innovative advertisements endorsing this. These advertisements have won awards in many competitions.

Advertisements from Pidilite Industries on their website: [1]


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