Farmer's Union Iced Coffee
From Wikipedia, the free encyclopedia
- For the generic drink, see Iced coffee.
Farmer's Union Iced Coffee is a flavoured milk drink popular in Australia made by Farmer's Union under National Foods, which is owned by Filipino conglomerate San Miguel Corporation.
Farmer's Union Iced Coffee is made with coffee, glucose, and homogenised reduced fat milk and milk solids. The product is available predominantly in 600 millilitre and 1 litre cardboard cartons, and 2 litre plastic cartons. You can also buy the product in smaller 375 millilitre cardboard cartons, 500 millilitre plastic bottles and much larger 3 litre plastic cartons. First launched in 1977, as of 2006 the brand has achieved iconic status in South Australia and is now also available in Tasmania, Victoria, New South Wales, Northern Territory and Queensland.
It is especially popular among men who would not normally choose milk based drinks and has the reputation as an excellent hangover cure.
In 2003 Australians consumed in excess of 22,000,000 litres of Farmer's Union Iced coffee, making it Australia's best selling flavoured milk drink/milk shake at that time.[1] The drink's popularity has more recently been reflected by some McDonald's and KFC restaurants selling it as a part of their menus across the country.
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[edit] Commercials
Farmer's Union Iced Coffee in Australia also enjoys a high profile for popular commercials featuring rough male workers acting out ballet with heavy machinery in order to take up their boss on his word that he would provide them with a truck load of Iced Coffee if all his workers took up ballet. The current advert features a dramatic voice-over detailing some recent Australian headlines and issues but shows relatively low-key average Australian equivalents on screen. These include:
- "When the wall came down" - depicts two men demolishing a wall as part of a DIY project.
- "Survived the Apollo Disaster" - shows three motorists (one consuming Iced Coffee) as their Holden Apollo is towed away after an accident.
- "There when the bras were burnt" - shows an absent minded male watching television as a bra is burnt by an iron in the foreground.
- "When Chisel broke up" - shows a construction site with a devastated builder holding two pieces of a broken chisel.
- "Saw Cathy in Sydney in 2000" - shows one male supposedly meeting with an old flame in Sydney who is also named Cathy.
- "The Children Overboard" - shows two males in a speedboat talking as their children have fallen off the back in an inflatable that is being towed.
- "Lived through the Millenium Bug" - shows a man in a dinner suit in a sleeping bag drink an Iced Coffee while slapping a bug on his neck.
- "...and Trevor's Underarm" - shows two construction workers both drinking Iced Coffee; one lifts his arm revealing his body odour and the other recoils in disgust.
- "Strongly opposed the Bush Invasion" - shows a man cutting his neighbours overhanging bushes.
This TV advertisement struck a chord with the relaxed Australian attitude when compared to the glamour of advertisements such as Coca Cola.
[edit] New Flavours
As of Monday the 23rd October 2006, two new flavours of Farmers Union Iced Coffee were released in South Australia. Farmers Union Strong Iced Coffee which features a stronger coffee blend and Farmers Union Light Iced Coffee which has 20 grams less sugar and a taste similar to the original.
