Familiprix

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Familiprix is a Canadian group of independent pharmacists.

[edit] History

Médico-Prix started in 1977 in Eastern Quebec. It was renamed Familiprix on 17 October 1979. In the mid-1990s, it expanded into Montreal. Today, Familiprix has more than 250 locations in Quebec and New Brunswick.

[edit] Advertising

Familiprix's visibility increased when actor Sylvain Marcel became the star of a series of humorous TV commercials and its corporate website. He plays a pharmacist that blends in everyday situations, only to suddenly yell "Ah-ha! Familiprix!" when it is obvious that the help of a pharmacist is needed: when a shopper bangs herself against a window, when an ex-smoker bums a cigarette or when a young couple is home alone for the week-end. The signature song of these ad campaigns is Huey "Piano" Smith's "Don't You Just Know It."