Excel (gum)

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Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. It is the best selling gum in Canada. The gum currently comes in seven flavors: Polar Ice, Peppermint, Spearmint, Winterfresh, Chlorophyll, Night Chill, and Inferno (cinnamon). The mints currently come in Peppermint, Spearmint, and Cinnamon. Eclipse is the American version of Excel. The brand advertises using a long-standing tagline "Excel-erate your breath" and often features an animated giant gorilla character who is drawn to eating people who have just used the product.

[edit] Excel Extreme

In January 2006, a sub-brand named "Excel Extreme", with flavors Fuse, Voltage, Charge and Shock, was released. Shock is the new name for Excel's lemon flavoured gum, where Fuse is the new name for their cherry flavoured gum.

Because of this, the Cherry Chill and Lemon Ice varieties have been discontinued in Canada.

Wm. Wrigley Jr. Company
William Perez, CEO & President • William Wrigley, Jr. II, Chairman
Past CEOs and Presidents: William Wrigley Jr. • Philip K. Wrigley • William Wrigley III • William Wrigley, Jr. II
Chewing Gum Products
United States: Juicy Fruit • Wrigley's Spearmint • Doublemint • Freedent • Big Red • Extra • Winterfresh • Surpass • Orbit • Orbit White • Eclipse
Canada: Excel • Juicy Fruit
United Kingdom: Airwaves • Doublemint • Extra • Ice White (Later Orbit Ice White) • Juicy Fruit • Orbit • Orbit Professional • Wrigley's Spearmint
Bubble Gum & Candy Products
Alpine • Altoids • Big League Chew • Bubble Tape • Cool Air • Eclipse • Excel • Hubba Bubba • Life Savers • Gummi Savers • Life Saver Minis • Life Saver Fusions • Creme Savers
Other Wrigley Brand Name Uses
Wrigley Building • Wrigley Field—Chicago • Wrigley Field—Los Angeles • Wrigley Square • Catalina Island
Annual Revenue: $517 million USD (FY 2005) | Employees: 14300 | Stock Symbol: NYSE: WWY | Website: www.wrigley.com/
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