Euro RSCG
From Wikipedia, the free encyclopedia
| Euro RSCG | |
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| Type of Company | public limited company |
|---|---|
| Founded | 1991 |
| Headquarters | New York (HQ), 233 Offices worldwide |
| Key people | Mercedes Erra (Co-Chairman), Stéphane Fouks(Co-Chairman), David Jones (CEO) |
| Industry | Business Services |
| Products | Advertising & Marketing |
| Employees | 10,000 |
| Parent | Havas |
| Website | http://www.eurorscg.com |
Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 countries.
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[edit] Corporate History
It was born from the merger with Eurocom S.A. Each letter in RSCG corresponds to the name of each of their founders: Roux, Séguela, Cayzac, and Goudard.
- 1970 Bernard Roux, Jacques Séguéla establish their agency Roux Séguéla
- 1972 Alain Cayzac joins Roux Séguéla, becoming Roux Séguéla Cayzac
- 1975 Havas Conseil reconstituted as Eurocom holding company
- 1976 Roux Séguéla Cayzac merges with Jean-Michel Goudard to form RSCG
- 1991 Eurocom S.A. acquires RSCG to form Euro RSCG
[edit] Key Clients
Airbus, Air France, Alcatel-Lucent, Banco Bilbao Vizcaya Argentaria, BNP Paribas, Capgemini, Canal +, Charles Schwab, Carrefour, Danone, Diageo, IBM, Jaguar, L'Oréal, LVMH (Louis Vuitton), PSA Peugeot Citroën, Reckitt Benckiser, Sanofi-Aventis, Schering-Plough, Verizon, Volvo.
[edit] Services
- Healthcare: Euro RSCG Life (22 countries)
- Marketing Services & Digital: Euro RSCG 4D (42countries)
- Corporate Communications: Euro RSCG Corporate Communications (22 countries)
