Erik du Plessis

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Erik du Plessis, is the CEO of Millward Brown South Africa. He is the author of the recently published book, "Advertised Mind: Groundbreaking Insights into how our Brains Respond to Advertising," 2005. He specializes in brand and advertising research.

[edit] Publications

Advertised Mind: Groundbreaking Insights into how Our Brains Respond to Advertising, Kogan Page Limited, 2005

[edit] Disambiguation

Professor Eric H. du Plessis, Professor of French, Radford University, Radford, Virginia, USA.