EMI Latin

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EMI Latin is a subsidiary of EMI which focuses on Latin American music. In 1989, Jose Behar, the former head of the Sony Latin Music division, signed Selena with EMI Latin, a record company founded by Behar. Selena became EMI Latin's first artist. Behar later said that the reason he signed Selena was because he thought he discovered the next Gloria Estéfan.

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