Emarketing

From Wikipedia, the free encyclopedia

Emarketing is a shorthand expression for Electronic Marketing or Digital Marketing.

The concept of Emarketing encapsulates relatively new marketing disciplines including:

1. Email Marketing 2. Search Engine Marketing SEO (Search Engine Organic ranking) 3. Search Engine Marketing PPC (Pay per click) 4. Banner Advertising 5. Advergaming

Since the dawn of the internet Emarketing has seen tremendous growth as advertisers and marketers of all shapes and sizes look to monetize dollars spent building corporate web sites, micro sites, and web touch points. It is believed by many that spending on emarketing will eventually equal or outweigh most of the more traditional forms of marketing and advertising such as television, radio and print.

A key benefit of emarketing versus the more traditional brand based advertising is the ability to segment and target communications according to the customers likes and dislikes. It allows the advertiser to engage customers in a more personal two way dialog vs. the traditional mass media approach. This in turn gives the customer a voice and control over how they interact and engage with brands and companies. The result is that companies and brand managers must be far more attentive to the individual customers likes and dislikes. This has shifted power from the brand holders to the customers over the past decade.

This trend seems to be showing now signs of slowing down and is actually accelerating as demonstrated by increased spending by advertisers on emarketing year after year.