Elkjøp
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Elkjøp is the largest electrical retailer in the Nordic countries, with over 170 stores across five countries. It is owned by the British DSG International plc.
As of 2005, Elkjøp has several sister stores outside the Nordic countries, including, but not limited to, Spain and Hungary, and the Nordic stores alone sold for £880 million in 2003-2004. Means of maintaining the low prices include huge bulk purchases and accompanying stockpiles, efficient use of big department stores instead of costly downtown shops, and an extensive array of noname or lesser known brands. Because the sales are mostly based on volume, customers in seek of more in-depth technical expertise may turn to stores specified in the intended product group.
Elkjøp is also known for it's 30 day return of products service. You kan buy a product at Elkjøp, try it/ own it for 30 days, and then return it to the store for a full cash refund!
Elkjøp trades under several different brands:
- Norway: Elkjøp and Lefdal Lavpris.
- Sweden and Denmark: El-Giganten.
- Finland: Gigantti and Markatalo.
- Iceland: Elko.
