Ekipa

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Ekipa was a short-lived sports daily published in Belgrade, Serbia. Right from the first issue on April 18, 2005, it attempted to bite into the market held for decades by Sportski zurnal and Sport dailies.

The paper went about their goal by offering bold, often bordering on sensationalist coverage of day-to-day sporting events, as well as wider, on-going trends in sport. The very first issue set the tone fittingly. It featured an in-your face cover headline screaming "Shame", as teaser for an interview with Milorad Kosanovic, former Serbia-Montenegro under-21 national team and Red Star Belgrade coach, in which he claimed the Serbia-Montenegro league is entirely rigged.

Initially, Ekipa turned a lot of heads, but soon found itself short-strapped for attention grabbing topics. It wasn't able to ride the initial wave of attention nor did it succeed in making a significant dent into the market still firmly held by two established sports dailies.

In late October 2005, barely 6 months into its run, owner Radisav Rodic pulled the plug on Ekipa, making the October 29th issue its last.