Egosurfing

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Egosurfing, also called egogoogling, autogoogling or self-googling, is the practice of searching for one's own given name, surname, full name, pseudonym, or screen name on a popular search engine, to see what results appear. It has become increasingly popular with the rise of popular search engines such as Google, as well as free blogging and web-hosting services. It is sometimes combined with third-party tools such as GoogleFight when several people egosurf together.

Similarly, an egosurfer is one who surfs the Internet for his own name, to see what, if any, articles appear about himself.

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