Easy Cheese
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Easy Cheese is the trademark for a processed cheese product distributed by Kraft Foods, also referred to as aerosol cheese or spray cheese. It comes packaged in a spray can, much like canned whipped cream. Although sometimes called "aerosol cheese", its container is not actually an aerosol spray can, because the cheese does not combine with the propellant (nitrogen) to turn into a fine mist upon being sprayed. Rather, the can contains a piston, which pushes the cheese through the nozzle in a solid column when the nozzle is pressed. The propellant, therefore, does not mix with the cheese.
This explains why the can has a small rubber plug on its base. Normal aerosol cans are charged with all of their contents through the single opening at the top, but spray cheese cans are separately charged with cheese through the top and propellant through the bottom.
The piston design also ensures that the cheese can be dispensed with the can upright or inverted.
Easy Cheese was originally marketed by Nabisco in 1966 under the name Snack Mate. After the merger of Kraft and Nabisco in 1988, the product was renamed Easy Cheese. It is sold in the United States, where it is usually served on crackers. Ritz Crackers in particular, another Kraft Foods product, are heavily cross-promoted with Easy Cheese.
It is available in several flavors, including American cheese, mild and sharp cheddar, swiss, nacho, and bacon & cheddar. The bacon & cheddar flavor used to contain tiny chunks of bacon, which easily clogged the can's nozzle. Kraft Foods has since reworked the recipe to omit the bacon particles in favor of bacon flavoring.
Easy Cheese has only been sighted in America.
Easy Cheese is a key ingredient of "Weird Al" Yankovic's Twinkie-Wiener Sandwich, which consists of a twinkie cut like a hotdog bun, a hotdog placed in the cut, and easy cheese sprayed on it, as depicted in the film UHF.
When playing her song Include My Food (about food politics) live, Ember Swift performs an additional rant in which she describes Easy Cheese as "scary dairy", and incites the audience to join her in chanting, "Say No No No to Spray On Cheese/Say No No No to Kraft".
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[edit] References
- ""What's inside: Squirt-On Cheese"", Wired, October 2006, p. 38.