Donatos Pizza

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Donatos Pizza
Type of Company Private
Founded Columbus, Ohio, USA (1963)
Headquarters Columbus, Ohio, USA
Key people Jim Grote (Founder & CEO)
Industry Food Wholesale
Products Pizza, Pasta
Employees N/A
Website www.donatos.com

Donatos Pizza is a "fast casual" restaurant chain founded in 1963 by college sophomore Jim Grote. The first Donatos was in Columbus, Ohio. Donatos currently has locations in Madison, Alabama, Huntsville, Alabama, Birmingham, Alabama, Columbus, Cleveland, Cincinnati, Philadelphia, Indianapolis, and Orlando. They also briefly had locations in Atlanta; however, these were subsequently closed. Donatos was also briefly owned by McDonald's, along with Boston Market and Chipotle Mexican Grill, but a majority interest in Donatos was repurchased by Grote as McDonald's sought to refocus on its core business. During this period three stores were operated in Munich, Germany. Donatos serves pizza, subs, salads, and wings. With over 170 restaurants, it is one of the most successful pizzerias in the U.S.

Donatos, however, is slightly different from fast-food pizza chains such as Domino's or Pizza Hut. Its typical pizza has a thin crust with a thick, slightly sweet tomato sauce; the pizza is typically cut into square pieces instead of the traditional wedge shape. (The pizza is similar to that of LaRosa's Pizza, a chain based in Cincinnati.)

In mid-2005, Donatos introduced the "Take and Bake" Store. In this concept, Donatos offers a limited menu of their Signature Pizzas, Subs, Wings, and Breadsticks, as well as the option to "Take and Bake." The pizzas are created to the customer's order and are placed on a disposable foil baking pan, packaged with a disposable cardboard square cutting board, and boxed with instructions on how to bake them at home. These stores are located inside of Kroger Food and Drug Stores. The fifth Donatos Take and Bake opened in a new market: Wheeling, West Virginia. The company has announced the possibility of opening some free-standing locations in the Wheeling area, maybe as soon as 2006.

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