DINKY

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DINKY is an acronym, short for dual (or double) income, no kids yet.

DINKY is occasionally used (in the UK and India) to describe a high-earning couple who choose not to have children and are therefore able to afford a more expensive consumer lifestyle than those with families. The term was coined during the 1980s, at the height of "yuppie" culture, but never gained as much currency as the latter term.

A version of the acronym, DINK, is still used in the United States, especially for a subset of yuppies. DINK is also used in reference to gay and lesbian couples who are favoured by marketers, due to their (alleged) above-average income and education, frequent holiday travel, and penchant for luxury goods.

[edit] See also

• Pink dollar

[edit] References

• Chasin, A., Selling Out: The Gay and Lesbian Movement Goes to Market, New York: Palgrave, 2000.
• Fejes, F., “Advertising and the Political Economy of Lesbian/Gay Identity”, in E. R. Meehan and E. Riordan (eds.), Sex & Money: Feminism and Political Economy in the Media, Minneapolis: University of Minnesota Press, 2002.