Design leadership

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The term design leadership is raising attention in the recent years in combination with design management. Sometimes design manager are operating in the field of design leadership and design leaders in the field of design management, however design leadership can not be compared to design management, the terms are not interchangeable.

Contents 1 Understanding of design leadership 2 Design management versus design leadership 3 External links 3.1 Actual 3.2 Organization 3.3 Overall 4 Literature 5 See also 6 References

[edit] Understanding of design leadership

Design leadership can be described on one hand as leadership, that generates innovative design solutions, on the other hand with individuals with an outstanding creativity. Turner^[1] defines design leadership by adding three additional aspects for design leadership, the difference in leading through design, the sustaining design leadership over time and the gaining of acknowledgment for achievements through design . Turner^[1] separates the core responsibilities of design leadership in following six activities:

• envisionising of the future
• manifesting strategic intent
• directing design investment
• managing corporate reputation
• creating and nuturing an environment of innovation
• training for design leadership

[edit] Design management versus design leadership

In the every-day-business design managers often operate in the area of design leadership. But design management and design leadership are not interchangeable. Like the differences between management and leadership they differ in their objectives, achievements of objectives, accomplishment and outcomes. Design leadership is pro-active it leads from a vision, over the communication, the convey of meaning and collaboration through motivation, enthusiasm and attaining of needs, to changes, innovations and creative solutions. Thereby it describes the futures needs and chooses a direction in order to get to that described future. In contrast, design management is re-activ and is responding to a given business situation by using specific skills, tools, methods and techniques. Design management and design leadership depend on each other, design management needs design leadership to know where to go and vice versa design leadership needs design management to know how to go there.

[edit] External links

[edit] Actual

• 10. European International Conference about design management, 29.-31. March 2006, Amsterdam (NL): Meeting the Challenges of Design Leadership
• 3rd German Conference about design management, 20. May 2006, Cologne (DE): Leading with Design - Strategies for a future-orientated corporate culture organized by Köln International School of Design, Westdeutscher Rundfunk and PARK

[edit] Organization

• NextDesign Leadership Institute
• Design Management Institute
• Better by Design
• British Design Council

[edit] Overall

• Design Management Vol.2
• Design Thinking Institute

[edit] Literature

• Goleman, D.: What makes a leader? Harvard Business Review 1998, Vol.76, No.9
• Mullins, L.J.: Management and organisational behavior. Pitman Publishing, London, UK. ISBN 0-273-60039-7
• Turner, R., Topalian, A.: Core responsibilities of design leaders in commercially demanding environments. 2002, Inaugural presentation at the Design Leadership Forum.
• Zaleznik, A.: Managers and Leaders: Are They Different?. Harvard Business Review 2000, Vol. 82 No.1

[edit] See also

• Leadership
• Design management
• Design
• Reputationmanagement
• Corporate Identity

[edit] References

1. ↑ ^a Turner, R., Topalian, A.: Core responsibilities of design leaders in commercially demanding environments. 2002, Inaugural presentation at the Design Leadership Forum.