Dentsu
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Dentsu Inc. (株式会社電通 Kabushiki-gaisha Dentsū?) (TYO: 4324 ) is the largest advertising agency brand in the world. Its headquarters are located in the Dentsu Building in the Shiodome district of Minato-ku, Tokyo.
Dentsu's billings are more than double its nearest competitor in the Japanese market. Dentsu's success and dominance in Japan stems from Dentsu's origins as a media representative during the early part of the 20th Century. Dentsu produced the first newspaper advertisements as well as the first television commercials in Japan. Dentsu now offers a range of services, all in-house, from traditional marketing and creative, to specialty disciplines such as sports marketing, entertainment rights, PR, digital contents, and a growing range of communications services.
Dentsu has a Digital hub for Europe and global communications, called Dentsu Digital, based in Brussels.
[edit] Projects
The Dentsu strategically categorise project markets in four different parts: National advertisement market; Advertisement related market; New market; Foreign market. National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement. Foreign market contains above mentioned three categories in the foreign market. Through these project portfolios the Dentsu intends to offer service to the consumers in three categorical activities: Promotion, Interaction and Broadcasting. Dentsu is paying special attentions to the currently rapidly growing in the Asian market.
- The 2002 FIFA World cup, Korea Japan.
- 2004 IOC Olympic Games in Athens in Japan
- Marketing agent for UEFA till 2009.
- Activities in the world athletic games.
- Baseball leagus in Japan as wellas in USA.
- Promotion of most Studio Ghibli theatrical releases and other Animation Films.
