Deluxe Reading
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Deluxe Reading toy manufacturer produced toys under several names including: Deluxe Topper, Deluxe Toy Creations, Reading Deluxe, Topper Corp., Topper Toy Group, and Topper Toys. The Topper Toys brand was most used in print advertisement and television commercials (children's TV). Deluxe Reading was a US company located in Elizabeth, New Jersey.
For boys, the Johnny Lightning and Johnny Seven O.M.A toys were the most popular while for girls, the Dawn Doll. Deluxe Reading dolls were sold in the 1950's - 1970's through supermarket's and are often referred to as Grocery Store Dolls. They were an inexpensive alternative to department store dolls, although of similar quality. The boy-toys were packaged in large, colorful boxes that could be seen from the top of grocery store shelves (the top shelf is typically unusable and this sales gimmick was used by Deluxe Reading as a selling point to retail store owners).
[edit] Memorable Toys
- Clock-A-Word Action Game (Topper Toys)
- Battleship
- Dawn Doll (Topper Toys 1970)
- Ding-A-Ling Robots (Topper Toys 1970)
- Go COMA Swingers Dolls (Topper Toys)
- Johnny Astro (Topper Toys)
- Johnny Eagle Guns (Topper Toys)
- Johnny Express Trucks (Topper Toys)
- Johnny Lightning (Topper Toys 1969)
- Johnny Seven O.M.A. (Topper Toys)
- Johnny Spacemobile X-7 (Topper Toys
- Johnny Speed (Topper Toys)
- Johnny Service (Topper Toys 1966)
- Johnny Toymaker (Topper Toys)
- Jimmy Jet (Deluxe Reading 1961)
- Lillie Doll
- Motorized Monster Maker Kit (topper Toys)
- Multi-Pistol 09 (Topper Toys 1965)
- Operation X-500 (Deluxe Reading 1960)
- Penny Brite Doll (Topper Toys/Deluxe Reading 1963)
- Playmobile Dashboard (Deluxe Reading 1961)
- Secret Sam Spy Case (Topper Toys)
- Super Helmet Seven (Topper Toys 1966)
- Suzy Cute Doll(Topper Toys 1964)
- Suzy Homemaker Doll (Topper Toys)
- Talky Tina Doll
- Tiger Joe Tank (Deluxe Reading)
- The Tigers (Topper Toys 1966)
