Dayton's
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| Dayton's | |
| Type of Company | Department store |
|---|---|
| Founded | 1902 Minneapolis, Minnesota |
| Headquarters | Minneapolis, Minnesota |
| Industry | Retail |
| Products | Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares. |
| Website | None |
- This article is about the defunct department retail chain. For the company of the same name that founded this chain, see Target Corporation.
Dayton's was a Minneapolis, Minnesota department store. It was among the leaders in shopping and fashion in the United States for nearly a century. Founded in 1902 by George Draper Dayton as Goodfellows and later named Dayton Dry Goods, the chain had grown to 19 stores by the time it changed its name to Marshall Field's, serving communities throughout the upper Midwest. Dayton's also served as the parent of Target Stores, opening the first Target in 1962 as the discount store version of Dayton's. Target quickly grew to become the majority of the company's business and Target Corporation finally divested their department stores in 2004 to focus on their core business.
Contents |
[edit] Timeline
- 1902: George Dayton opens Goodfellows
- 1903: Name changed to Dayton Dry Goods
- 1910: Name changes once again, to Dayton Company
- 1956: Dayton Company opens Southdale Center, the world's first fully-enclosed two-level shopping center
- 1962: Dayton Company opens first Target store in Roseville, Minnesota
- 1969: Dayton's merged with J. L. Hudson Company, a dominant Michigan retailer with 21 stores. The combined firm became known as the Dayton Hudson Corporation.
- 1978: The company acquires Mervyn's and became the 7th largest retailer in the United States.
- 1990: Marshall Field's was acquired by the Department Store Division of the Dayton Hudson Corporation, now Target Corporation.
- 2000: Dayton-Hudson Corporation changes name to Target Corporation
- 2001: Much to the dismay of their local shoppers in Minneapolis and Detroit, Dayton's and Hudson's were renamed with the more nationally known Marshall Field's nameplate.
- 2004: Target and May Department Stores announced the sale of the Marshall Field's department store group, including the 62 stores serving communities in Illinois, Indiana, Michigan, Minnesota, North Dakota, Ohio, South Dakota and Wisconsin.
- 2005: Federated Department Stores merged with The May Department Stores Company - combining Macy's and Marshall Field's and creating a new retail company with national scope and presence.
- 2006: Marshall Field's stores in Chicago, Minneapolis and Detroit took the Macy's name, ending the run of Dayton's, Hudson's and Marshall Field's as its own unique, upscale midwestern department store community.
[edit] Former Dayton's locations
| City | Shopping center | Opening year | Replaced |
|---|---|---|---|
| Minnesota | |||
| Minneapolis-St. Paul-Bloomington, MN-WI Metropolitan Statistical Area | |||
| Brooklyn Center | Brookdale Center | 1966 | |
| Burnsville | Burnsville Center | 1977 | |
| Edina | Southdale Center | 1956 | 1990 |
| Edina | Southdale Area Home Store (freestanding) | 1978 | |
| Maplewood | Maplewood Mall | 1996 | |
| Minneapolis | Nicollet Mall (Dayton's Flagship) | 1902 | |
| Minnetonka | Ridgedale Center | 1974 | |
| Minnetonka | Ridgedale Center Men's/Home | 1995 in former Donaldson's | |
| Roseville | Rosedale Center | 1969 | 1991 |
| Roseville | Rosedale Area Home Store (freestanding) | 1976 | |
| St. Paul | Minnesota World Trade Center (Downtown St. Paul) | 1963 | |
| Rochester, MN Metropolitan Statistical Area | |||
| Rochester, Minnesota | Apache Mall | 1972 | |
| St. Cloud, MN Metropolitan Statistical Area | |||
| St. Cloud | Crossroads Center | 1976 | |
| North Dakota | |||
| Fargo, ND-MN Metropolitan Statistical Area | |||
| Fargo | West Acres Shopping Center | 1973 | |
| Grand Forks, ND-MN Metropolitan Statistical Area | |||
| Grand Forks | Columbia Mall | 1978 | |
| South Dakota | |||
| Sioux Falls, SD Metropolitan Statistical Area | |||
| Sioux Falls | Empire Mall | 1971 | |
| Wisconsin | |||
| Appleton, WI Metropolitan Statistical Area | |||
| Appleton | Fox River Mall | 1991 | |
| Eau Claire, WI Metropolitan Statistical Area | |||
| Eau Claire | Oakwood Mall | 1991 | |
| La Crosse, WI-MN Metropolitan Statistical Area | |||
| La Crosse | Valley View Mall | 1980 | |
[edit] Of interest
Dayton's was the first department store to introduce the concept of a "mall" to the American shopper, building Southdale, the nation's first enclosed shopping center, in the late 1950s.
Target was introduced by Dayton's in 1962 as its discount store. Target remains and has grown into a large corporation that dominates upper-middle class discount retail.
Little known is that in Dayton's heyday, it competed on par with or perhaps even above, stores such as Saks Fifth Avenue and Neiman Marcus. Since changing its name to Marshall Fields the respected retailer has been marketed as a fashion forward, and exclusive shopping experience for upper to middle income families in the Midwest.
The corporation's merger with Federated Department Stores will see a close consolidation of retail brands and markets, and will reduce competition in many Midwestern areas, as well as other markets nationwide that May Company and Macy's share an overlap of stores in.
