Day Chocolate Company

From Wikipedia, the free encyclopedia

The Day Chocolate Company is a manufacturer of Fairtrade chocolate products in the United Kingdom. It was established in 1998 as a partnership between the Kuapa Kokoo cocoa growers' collective and the fair trading company Twin Trading; other supporters included The Body Shop, Christian Aid and Comic Relief.

Day's 99 shares are owned:

  • 49% by Kuapa Kokoo after the Body Shop donated its original 14% stake back to the farmers.
  • 51% by Twin Trading the alternative trading company based in London.

Day claims that its trading system is unique even in the sphere of fair trade, in that farmers own a stake in the company and its profits. Its first product, launched in October 1988, was Divine milk chocolate. Since then, variations such as Divine white chocolate, flavoured milk chocolate, dark chocolate and drinking chocolate have been added to the company's list. Another brand, Dubble, was launched in 2000.

Day was a runner-up in the 2002 Worldaware Award for small businesses recognising "The Day Chocolate Company is to be commended for its courageous and creative marketing stance in favour of fair trade in the highly competitive chocolate confectionery market".

[edit] See also

ATOs AgroFair | Alter Eco | Artisans du Monde | Cafédirect | Claro Fair Trade | Ctm altromercato | Day Chocolate Company | Equal Exchange | Equita | El Puente | EZA Fairer Handel | Fair Trade Original | Gepa3 Fair Handelshaus | Ideas | Intermon Oxfam | La Siembra | Oxfam-Magasins du monde | Oxfam Trading | Oxfam-Wereldwinkels | SERRV International | Solidar'Monde | Traidcraft | Twin Trading | Ten Thousand Villages

[edit] External links