Data synchronization

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Data synchronization is the process of establishing and maintaining consistent, accurate values for all attributes within and between two supply chain organizations that share a trading relationship. Data synchronization is made of three key processes: 1) internal data alignment, 2) external data alignment, and 3) ongoing synchronization. While data synchronization may encompass any type of data maintained by a business, the current focus in the retail and wholesale supply chain includes the areas of product information and price and promotion information.