CW-WHAM

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CW-WHAM
Image:Cwroch_logo.jpg
Rochester, New York
Branding CW-WHAM
Channels 16 (Time Warner Cable) analog,
1016 (Time Warner Cable HDTV feed)
WHAM-DT 13.2 (59.2) digital
Affiliations The CW
Owner Clear Channel Communications
(sale pending)
Founded 2000
Former callsigns WRWB-TV (2000-06)
Rochester's CW (Sep.-Nov. 2006)
Former affiliations The WB (2000-2006)
Website www.cwrochester.com

CW-WHAM is the branding of a digital television station operating out of Rochester, New York. The station, owned by Clear Channel Communications, carries programming from The CW Television Network. The station is seen on the DT2 subchannel of ABC affiliate WHAM-TV, as well as on channel 16 on most basic cable systems in the Rochester area and a digital/HDTV feed on channel 1016 for digital subscribers.

The station was originally launched in 2000 as WRWB, a cable-only affiliate of The WB provided by Time Warner Cable. This lasted until September 17, 2006, when that network closed as part of The CW's formation. WRWB's CW affiliation was officially announced on March 7, 2006. [1] Time Warner owns The CW along with CBS Corporation. With the switch, the station's on-air identity changed from Rochester's WB16 to Rochester's CW (with a TV16 logo used to denote its cable channel) and the WRWB calls were laid aside. The branding was further modified to CW-WHAM after WHAM-TV took over the station, with the previous identities being phased out gradually.

On November 16, 2006, not long after it took over CW-WHAM, Clear Channel announced its intention to sell off all of its television stations, including CW-WHAM's parent station WHAM-TV, after the company was bought out by a private equity firm. The operation of the station will eventually be taken over by the new owner of WHAM-TV.

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