Customatix

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Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000. The parent company, Solemates, Inc., was founded in 1999 by Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk.

The innovative Customatix.com website allowed the user to customize one of several shoe designs and purchase a one-of-a-kind pair of shoes. Each basic shoe design featured a large selection of customizable parameters, including choice of component materials and colors, plus text and graphics, allowing millions of possible variations. This interactive interface between customer and manufacturer is also called a configuration system.

Customized shoes were manufactured in China and shipped directly to the customer.

By mid-2004, the website had gone offline.