Crunch time (expression)

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Crunch time is the period of time immediately before a project (or other timetabled item) is due. It is typical for crunch time to occur between the next-to-last scheduled milestone and the final due date.

In game design it is sometimes taken so seriously that the team developing the game may have to work overnight during the crunch time. In some cases developers have been taken ill during this.

In basketball, the term crunch time is applied to the last few minutes of play in the fourth quarter. Here, both teams gear up to secure the game with fierce play, effectively ending the endurance match of the first, second and third quarters. The term was invented in New Zealand in 1984 as a combination of the two phrases show-time and when it comes to the crunch.

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