Crest Hotels
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Crest Hotels Limited was a Bass-Charrington subsidiary operating the hotel interests of the brewery company in the United Kingdom. Crest's headquarters were in the former Hunt Edmonds brewery premises in Banbury, Oxfordshire.
Initially all the Bass, Mitchells and Butler's (BMB) and Charrington's hotels were transferred into the Crest Hotels portfolio and by 1970 new, purpose-built hotels were under construction. As new properties opened a programme of disposals of the older, less economically attractive hotels was initiated.
The European hotel interests of the Esso Petroleum Company were acquired by Bass-Charrington in 1972. These were modern, purpose-built hotels located in UK, Germany, Holland, Belgium, France, Italy, and Scandinavia, the latter network being disposed of shortly thereafter due to local regulatory requirements relating to control of hotels by brewers. The Esso hotels in UK were absorbed by Crest and the European hotels were supervised by a Crest senior management team based in Germany.