Credibility
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"Cred" redirects here; for the Belgian research institute known as "CRED" see Centre for Research on the Epidemiology of Disasters
Credibility is the believability of a statement, action, or source, and the propensity of the observer to believe that statement.
In public speaking, Aristotle considered the credibility of the speaker, his character, to be one of the forms of proof. Contemporary social science research has generally found that there are several dimensions of credibility. Berlo and Lemert (1961) noted three: competence, trustworthiness and dynamism.
Credibility online has become an important topic since 1999, as the web is increasingly an information resource. The Persuasive Technology Lab at Stanford University has studied web credibility and outlined the principal components of online credibility and a general theory called Prominence-Interpretation Theory. This theory applies generally to credibility assessments.
According to the Society of Professional Journalists code of ethics, professional integrity is the cornerstone of a journalists credibility.See Preamble
[edit] See also
[edit] References
- Berlo, David K. and James B. Lemert, "A Factor Analytic Study of the Dimensions of Source Credibility." Paper presented at the 1961 convention of the SAA, New York.
- Green, Lucy (1999) "Ideology", Key Terms in Popular Music and Culture. Malden, Massachusetts. ISBN 0-631-21263-9.
