Coronado Theater
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The Coronado Theater, located at 314 North Main Street in Rockford, Illinois, is a 2,400 seat theater designed by architect Frederick J. Klein. The theater, costing $1.5 million to build, opened on October 9, 1927.
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[edit] Interior
The elaborate auditorium of the theater is designed according to the atmospheric style which was popular in movie houses built in the 1920's. This style simulates an outdoor theater-going experience. The Coronado's auditorium walls are decorated with the facades of gilded Spanish-style buildings, and the ceiling looks like a deep blue sky filled with twinkling stars and floating clouds. The auditorium is full of gilded detail. Green stained-glass lamps with fluted bulbs adorn the walls. Japanese dragons and glowing lanterns cover the organ screens on either side of the stage. The seats are covered with plush red velvet.
The lobby is as elaborately designed as the auditorium. One of the lobby's focal points is a statue of Venus standing in front of a golden seashell. Because of its breathtaking interior design, the Coronado is sentimentally referred to as "Rockford's Wonder Theater."
[edit] Events
During its early years, the Coronado played host to both movies and live stage shows. Its opening show was a silent film called "Swim Girl Swim." Nearly 9,000 people flocked to the three opening-day showings.
During the theater's hey-day which lasted from its opening until the 1960's, such famous stage acts as Bob Hope, Sammy Davis Jr., Frank Sinatra, and Milton Berle appeared at the Coronado. During his 1960 Presidential campaign, John F. Kennedy made a stop there. In 1984, the Coronado ceased showing movies because of a decline in revenue.
[edit] National landmark
In 1979, the Coronado was added to the National Register of Historic Places. At the dedication ceremony, it was referred to as one of the premiere theaters of its kind in the nation. In 1980, the City of Rockford made the Coronado an historical landmark of the state of Illinois.
[edit] Restoration project
Kerasotes Theater Organization, owner of the Coronado Theater since 1970, donated the property to the City of Rockford in 1997. Plans to preserve and renovate the theater followed immediately. The Friends of the Coronado, founded in 1998, began an $18.5 million restoration project a year later. Rockford community members supported the restoration by donating nearly half of the required funds. The project's goals were both to restore the theater's deteriorating interior and bring the building structure up-to-date. The restoration project not only preserved the existing features of the theater, it also provided the theater with more usable space. Additionally, the Coronado is now a fully handicapped accessible building. After 18 months of construction, the Coronado re-opened in 2001 with a black-tie celebration.
[edit] Today
The Coronado has always been a source of pride for Rockford citizens. Today, the Coronado combines completely modern amenities with its original 1920's decor. With more backstage area and added dressing-rooms, the Coronado now plays host to large traveling theater companies and famous headlining acts. The expanded lobby space accommodates the increased number of theater-goers that attend concerts and events held on a regular basis.
