Coq Roq

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Coq Roq (also spelled COQ ROQ) is a viral marketing website set up by Burger King to promote their new Chicken Fries product. Similar marketing campaigns by Burger King include Subservient Chicken, Ugoff, and Sith Sense.

Coq Roq pretends to be the website of a rooster metal group, but there is a link to "BK Chicken Fries" sneaked in below all the information supposedly about a group called "Coq Roq."

Before the Coq Roq first television commercial, the website had an image saying that "Groupies love the Coq." The commercial aired with a band with chicken like masks singing on stage about chicken fries. The extra long version (available on the website) shows the band beating up on a clown (mocking McDonald's mascot Ronald McDonald), who presents the band with a box of chicken nuggets.

The first few versions had the band singing the lyric "One Nation Under Chicken Fries", which was later changed to "One Kingdom Under Chicken Fries". Some believe that this was because it was Burger King, not a nation, others think it was controversy.

In August 2005, Coq Roq and Burger King became the target of lawyers of the band Slipknot, who say that the mask-wearing rooster rockers are a blatant rip off of heavy metal bands that wear masks or try to achieve a mask-like effect, such as KISS and GWAR. Little is known about the actual actors or musicians involved.

The coqroq.com website was taken down in summer of 2006, but the MySpace page is still up.

In November of 2006, Burger King released three Xbox advergaming titles. One of them, Pocketbike racer, features instrumental versions of Coq Roq's songs.